What can be said about logos that hasn’t already been said? I think there’s a lot of design firms that tell you they conduct the detailed research to guarantee an effective graphic representation of your company, then proceed to hand off the project to an intern. It’s that kind of snake oil design that bugs the hell out of me. I don’t think a company needs to pay hundreds of thousands of dollars for a unique trademark, but considering the logo is the one true visual representation of your entire business endeavor for years to come, it needs to be created with extreme care and consideration.